Nearly Half of US Consumers Don’t Place High Value on Healthy Lifestyles
Nearly half (46%) of Americans are “Health Neutrals” or “Health Isolates” and do not place high importance on health and wellness issues, according to research by Ketchum Global Research Network. (more…)
View ArticleOnline Television Content Effective in Targeting New-Vehicle Buyers
Online television show content is emerging as an increasingly effective way of reaching new-vehicle buyers, 68% of whom report going online to find information on TV shows, according to the J.D. Power...
View ArticleMarketing in an Economic Downturn: Mistakes, Challenges and Opportunities
Some 60% of American Marketing Association member marketers say halting or reducing spending on key marketing programs is the biggest mistake marketers can make in an economic downturn, according to...
View ArticleMusic Ups and Downs: Online and Mobile vs. Physical; Spenders vs. Spend
Weighed down by plummeting CD sales, the global recording industry is struggling to find its footing in a rapidly changing marketplace, with spending on physical music down as online and mobile formats...
View ArticleTop 10 Sports Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View ArticleTop 10 Travel Destination & Accommodation Websites – May 2008
Note: The Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Hitwise sample of 10 million...
View Article55% of US Adults Have Home Broadband, but 10% Use Only Dialup
Some 55% of all adult Americans now have a high-speed internet connection at home – up from 47% in early 2007 and 42% in early 2005 – and among those who use the internet at home, 79% have a high-speed...
View ArticleTV Websites Grow More Popular, but Viewers Still Prefer TV Sets
Despite the growing popularity of viewing television content online, most adults (94%) who subscribe to cable or satellite television services prefer to watch television on traditional TV sets,...
View ArticleStressed Americans Leave 460 Million Vacation Days Unused
For the eighth consecutive year, working Americans received and used the smallest amount of vacation time compared with counterparts abroad, according to a survey commissioned by Expedia.com. (more…)
View ArticleOnline Behavior of Older Americans Mirroring Younger Users’, Even Teens’
Some 76% of Americans over age 50 say the internet is an important source of information for them – up from just 51% five years earlier – according to findings from AARP and the Center for the Digital...
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